Believe it or not, a lot of business opportunities occur online - especially through LinkedIn. When your Profile is visible in search results, you want to stand out from the other candidates and capture the interest of the recruiters so they click on your Profile, even when you are not actively searching for a new job. Making sure the right keywords, right terms of art, and appropriate photo can make the difference. You not only want to stand out, but you want to ensure you don't have spelling errors, grammatical faux pas, and poor sentence structure. People notice these mistakes, and if this is their first impression of you, then you've already lost the opportunity.
Once you have optimized your LinkedIn profile, then not only will you be more likely to get unsolicited career opportunities, but you will also make yourself visible to new potential clients and other referral sources. LinkedIn is vital to networking now and in the future.
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